With the high influence of negative online reviews from current or former hotel guests on travelers, many hotels are struggling to keep up the reputation of their establishment. However, by following these tips, you will be able to better manage your hotel’s reputation and keep it intact. 1. If you don’t have the time or […]

If you found a problem with your hotel room and called the front desk only to be told there is now time for you, you would find this unacceptable, right? Exactly. Though this particular scenario probably never happens, many hoteliers are actually mimicking this situation by ignoring the guest feedback on review sites daily. While […]

We are in the age of the Internet, featuring online reviews as an integral part of the success of those in the hotel industry. To help keep your establishment thriving, here are some dos and don’ts of managing a property’s online reputation. Know the demographics. It’s vital to understand the demographics of your guests and […]

There are many aspects of hotel stays that will never change – good service, clean rooms, comfortable beds – but brand executives are continuing to monitor their guests’ needs and wants in order to surpass guest satisfaction. With trends in the hospitality industry changing constantly, it’s essential for hoteliers to stay current in everything from […]

According to recent studies, the estimated cost to gain a new customer is five to eight times more than simply retaining your existing customers. This is no surprise considering the costs of advertising, marketing, and sales people used to attract new customers. The number one reason that many customers fail to return to a business […]

Although smartphone popularity is constantly increasing, there is some disparity in the amount of consumers who are booking online and how many are picking up the phone to reserve a room. In fact, for every booking that occurs on a mobile website, about three bookings are called in. However, it appears as though fewer travelers […]

It’s never thrilling to get negative feedback from your guests, but it’s important to view the complaints from a different perspective. Any feedback, even if it’s not positive, is needed in order to gauge whether what you’re offering is right for your target audience. However, many hotels tend to stay away from the complaints, allowing […]

Hotel management is all about the little things that create added value and boost guest loyalty over time. Be simple but meaningful in your marketing strategy. Tell the truth. Determine your product and your target market, and meet the expectation of that audience. Keeping your guests coming back for more isn’t difficult to achieve – […]

More and more hotels are developing loyalty programs in order to ensure the satisfaction of those guests who keep coming back for more. By doing this, they are engaging their guests and motivating them to continue staying at that establishment and maybe even referring their friends and family to do the same. Silver Sevens’ guests […]