Increase Hotel Occupancy with These 5 Tips

Increase Hotel Occupancy with These 5 Tips

Increase Hotel Occupancy with These 5 Tips

Although it can be a very rewarding career to own a hotel, it certainly is not an easy task. The success of the hotel is sometimes measured by the rate of its occupancy and to increase occupancy the hotel needs to create a marketing plan that will attract new guests and keep them coming back […]

Continue reading →

Turn Data Analysis into Action

Turn Data Analysis into Action

  There is a large amount of data about customers and their behavior, but how can you use this information to benefit your hotel? Here are a few suggestions: Improve functionality Metasearch is the fastest growing category for online travel, increasing by 4% annually and accelerating. However, online-travel-agency traffic has declined since 2007. Although, Priceline […]

Continue reading →

The Key to Social Media is Audience Engagement

The Key to Social Media is Audience Engagement

  Because of the increasing popularity of social media, marketers are getting more involved in structuring and measuring social campaigns at the hotel property level. Audience engagement is the key social metric. A hotel’s No. 1 goal with its online presence is to increase bookings, so visibility is important, particularly through search engines like Google. […]

Continue reading →

Grab-and-Go Food for Guests On the Go

Grab-and-Go Food for Guests On the Go

It’s time to nix the outdated room service concept and embrace the next big trend: the market pantry. Hotels often make a focus of theirs having a quality breakfast available, but some guests find themselves constantly on the go and unable to take time to sit down for a meal or even grab something from […]

Continue reading →