Hotel management is all about the little things that create added value and boost guest loyalty over time. Be simple but meaningful in your marketing strategy. Tell the truth. Determine your product and your target market, and meet the expectation of that audience.
Keeping your guests coming back for more isn’t difficult to achieve – the trick is to simply adopt good business practices, and pay attention to detail.
Keep it simple. Simplicity is the best way to increase a hotel’s value and guest loyalty. However, flexibility is equally important, especially when it comes to social media, marketing and distribution channels.
If you choose to promote your business via email, make those emails short and to the point. People would rather have a simple email that they can read quickly and delete rather than a long, drawn-out email. Subject lines are critical to the success of email marketing. Create a subject line that draws the readers’ attention and describes the point of your email in a few words.
Content for email marketing can be a variety of things. For example, if your hotel obtains a reward or achieves something of importance, send out an announcement immediately rather than waiting a month before informing anyone.
Reviews can make or break a business. While many travelers opt for the cheapest rates when searching for a room, many actually do decide to book a room based on reviews. Because of this, it’s essential to read and respond to these reviews, showing guests that you’re listening and taking action when necessary. If you find complaints are being made, make corrections to avoid more complaints in the future. By doing this, you’ll find more positive reviews, and therefore more business.
Focusing on online reviews is important, but if you aren’t receiving any reviews, then you don’t know what you’re doing right or wrong. So, casually encourage your guests to discuss their experience on an online review, good or bad. Once you begin receiving reviews, you can start to make improvements.
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