Although it can be a very rewarding career to own a hotel, it certainly is not an easy task. The success of the hotel is sometimes measured by the rate of its occupancy and to increase occupancy the hotel needs to create a marketing plan that will attract new guests and keep them coming back for more. Here are a few tips that should help you increase occupancy at your establishment:
Get to Know Your Customers
As you get you know your guests better, you will be able to more easily give them what they want from their stay with you. For example, you could gather your guests’ birth dates and then send them coupons or special offers every year. You should also consider encouraging guests to provide reviews on TripAdvisor or give you testimonials so that you can get a better idea of what you’re doing right and wrong – plus, you can even use them in your marketing and advertising materials.
Create an Email List
Email marketing is an easy and effective way to keep in touch with guests and is helpful in promoting your business and ensuring people remember you. To encourage people to provide you with their email address you can promise they will receive special offers and discounts to those who subscribe and create a monthly email newsletter to let them know what your hotel has been up to since their visit with you. You should also reassure them that there is an easy way to unsubscribe to the emails as well in case they decide they no longer want to receive these updates.
Take Advantage of Social Media
Social media is perfect for spreading the word about your hotel to a huge audience. By communicating via Facebook, Twitter and YouTube you are able to successfully create awareness of your business. However, it’s important to create a well thought out plan before being your social media campaign, especially if you’re new to social media.
You can entice your guests with a variety of package deals in order to increase hotel occupancy. Package deals could include entertainment weekends, spa weekends, etc. This could also potentially increase revenue for the hotel by including added extras for guests to upgrade their stay with gift baskets, champagne, and more upon arrival.
Remember Your Existing Customers
The cost to keep existing guests is lower than that of attracting new ones, even if those existing customers weren’t pleased with their experience at your hotel. To keep those existing customers loyal to your brand, you can send them personalized emails to show them that their business does matter to you. For those customers who were left unsatisfied, give them a call, address the problem, and tell them how you plan to make it better. Once the issues are resolved, give the guest another call or email to inform them of the resolution.
Do you have any tips for increasing hotel occupancy that you can add to this list? If so, please let us know in the comments below. For more advice from the hospitality experts at the Best Western MarketPlace, check out our articles on our MarketPlace Blog.