Technology has a huge impact on every area of the hotel industry. While large operators embraced solutions early on, now hotel operations of all sizes can benefit by considering the following: 1. Social Media to drive reservations and guest satisfactions 2. Mobile devices to address guest requests on the spot 3. Integration on the cloud […]
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Because of the increasing popularity of social media, marketers are getting more involved in structuring and measuring social campaigns at the hotel property level. Audience engagement is the key social metric. A hotel’s No. 1 goal with its online presence is to increase bookings, so visibility is important, particularly through search engines like Google. […]
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It’s time to nix the outdated room service concept and embrace the next big trend: the market pantry. Hotels often make a focus of theirs having a quality breakfast available, but some guests find themselves constantly on the go and unable to take time to sit down for a meal or even grab something from […]
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