How to Improve Hotel Operations by Embracing Technology

How to Improve Hotel Operations by Embracing Technology

How to Improve Hotel Operations by Embracing Technology

Technology has a huge impact on every area of the hotel industry.  While large operators embraced solutions early on, now hotel operations of all sizes can benefit by considering the following: 1.            Social Media to drive reservations and guest satisfactions 2.            Mobile devices to address guest requests on the spot 3.            Integration on the cloud […]

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The Key to Social Media is Audience Engagement

The Key to Social Media is Audience Engagement

  Because of the increasing popularity of social media, marketers are getting more involved in structuring and measuring social campaigns at the hotel property level. Audience engagement is the key social metric. A hotel’s No. 1 goal with its online presence is to increase bookings, so visibility is important, particularly through search engines like Google. […]

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